DEMO - MINNESOTA MUSIC ARCHIVE VIDEO
to be Produced by Mitch Thompson & Directed by Shane Nelson
Shoot Date October 24th, 2024
GOAL
Create a promo video to boost fundraising and volunteer recruitment.
Spread awareness of entity to Minnesotans and musicians.
Must have shelf life for other use in fundraising.
ASK = volunteer or donate. (Get more media music submissions to archive)
SCOPE
2MIn TRT
Minnesota Tourism Vibe and similar to Orchestra style ref below.
Cutdown of a shorter MISSION version.
VO driven
Rip the stuff from internet mixed with records and tapes and Dashboard of Archive.
(Diversity of music not JUST Prince / replacements 1st ave and Bob Dylan etc. (needs QR code too)
BUDGET
Mitch secured 2k.
There will be HARD costs that DEMO HAS to pay for like VO recording and maybe super inexpensive music licensing and some other hard costs from Shane’s company but we will stay under this 2k cap.
TARGET DELIVERY
Nov 1st. Art event starts so that should be ideal delivery date. (This is ambitious with no budget. The more money we can get the better the video (and experience) will be for everyone involved.
We can work in a Late Swap option if additional changes are needed after Nov 1st.
SCHEDULE
OCT
10-25th
Curation / Ingestion / Motion Graphics
10th - Submit New Creative
14th Book Music Producer (if we do a GirlTalk Mashup)
22-24 - Mark Wheat VO (TBD)
24th - Shoot At Demo (TBD) 11:30-5pm
25th Music Mashup Due / Start Editing
28th Cut 1
30th Cut 2
NOV
1st Submit for event
6th Final adjustments and cutdowns Due
STYLE REFERENCE
We can generally emulate the style of this Orchesta promo mixed with the filmmakers voice and style.
We also have updated the plan to work in RICK FULLER’s Media AND some locations that should help give a more high end vibe. (For Sure Muisc Mural Above Maybe Bob Dylan Mural / First Ave / Wast Bank / Dive Bar / Etc.
INSIGHT
REPETITIVE PROJECT TITLE:
We have altered the script repeating the actual title Minnesota Music Archive many more times as repetition will help folks remember the project and ask.
We love the aggressive approach outlined/approved by Mitch in the last Demo meeting to just go for it and make it as cool as possible without worrying about any tangential ramifications and will do our best to make this super cool and effective.
THE PLAN
Shane will use the existing media from prior video AND work with Mitch and the DEMO network to find imagery (video and photos) to cut together under the VO .
We may also be able to leverage our prior Doc and music video work as well as work like this MN music video (WE ALL DO BETTER)
MUSIC:
We are exploring the possibility of a Minnesota music Mashup as the music. (this will depend on speed of the collaboration and clearance using the bands we discussed at the in person meeting. (This would be in the vein of Girl Talk.
We would time out the rap/lyrics for a very few select music sound ups.
We plan to have a backup plan in place for royalty free non descript sizzle music to swap in… on off chance there are any issues.
STYLE: Unlike the Orchestra video I plan for a mix of black and white AND color with all different era of media and styles back to back.
We are going to leverage existing music videos and show imagery from our library and friends libraries and the Rick Fuller media provided.
We will mix black and white and color as well as all the older VHS and FIlm looks and newer 4k codecs and shoot iconic video on old TVs and mix in with live action shots of records and old posters. (At DEMO)
TEXT: BOLD FONTS can represent the band NAMES and MUSIC GENRES and Key Phrases.
(WIP) SCRIPT V2
ADJUSTED for time This version is about 2minutes
Narrator Voice: (MARK WHEAT)
VO Accompanied by Say N See imagery made up of new live action video historical photos and video.
“Introducing the Minnesota Music Archive, where every note and every beat of music created in Minnesota will be archived, cataloged and made accessible for all time.
VISUAL: MMA logo on Website. Mn band playing and coresponding record… (TBD) pulled out of box, put on record player, waveforms from ingestion. Band name spelled out.
Dedicated to celebrating OUR state’s musical legacy—past, present, and future—the archive is a digital repository for all independent and commercial recordings by Minnesota artists
VISUAL: Young person listening to the (older) music.
The Minnesota Music Archive is a place where our state’s most prominent musicians share the spotlight with emerging talents, obscure trailblazers and works created out of pure passion for music.
(alt: Near misses)
VISUAL: MMA logo. BoxCar / Short Fuses / Rick Fuller Clip
From the rich sounds of Native music before Minnesota was named, to the world-changing folk melodies born on the West Bank ..“
VISUAL Native American Music Clip / Bobby Vee / Bob Dylan / 1 Lesser Known Band from 60s west bank
To the primal drive of our punk scene and the birth of the Minneapolis Sound that forever transformed pop music on a global scale.
VISUAL: The Replacements / Hüsker Dü / Soul Asylum / The Suburbs / Hippo Campus / Babes in Toyland
Minnesota music that sparked legends and the new sounds these legends have inspired:
VISUAL: Prince / The Time / Lizzo Doomtree ft. Dessa) / Kid Johnny Lange / Motion City Soundtrack / Atmosphere / Prof / Lizzo
A home where genres collide… Polka, hip-hop, metal, country, jazz, Indigenous, experimental, classical, Tejano, electronic, and every sound in between.
VISUAL: Lesser known bands, musicians, venues, events, photos, music videos and other imagery.
Musical diversity on full display now and forever—that is The Minnesota Music Archive is a promise to all Minnesota artists that their work will always matter.
VISUAL: Back stage lo-fi clips of Mn bands.
We will artfully curate music videos, music films, and all the art that fuels Minnesota music.
VISUAL: Clips from Minnesota music videos and films and show promo posters.
The Minnesota Music Archive is a space dedicated to preservation and discovery. A place to expand boundaries for musicians and fans. Our journey has just begun, with much more to achieve.
VISUAL: Shot of person listening to MN music archive on iPhone.
Share your music or help us catalog as an amateur archivist.
VISUAL: Archivist ingesting Mn Music on Record player or Tape.
Your support is vital—please consider donating to strengthen our community and preserve our musical heritage. Visit the Minnesota Music Archive today.
VISUAL: Lockup. https://archive.demomn.org/donate/
OLDER VERSIONS
(WIP) SCRIPT V1
ADJUSTED for time This version is about 1 min 20 seconds
Narrator Voice:
VO Accompanied by Say N See imagery
“Introducing the Minnesota Music Archive, where every note and every beat of music created in Minnesota will be archived for all time.
From the rich sounds of Native music before Minnesota was named, to the world-changing folk melodies born on the West Bank ..“
SMASH CUTS OF
Bobby Vee / Bob Dylan / Prince / The Time / Lizzo
VO Continued under visuals:
“…to the primal drive of our punk scene and birth of the Minneapolis Sound that forever transformed pop music and everything to come.
All this ,usic now has a forever home. “
SMASH CUTS OF:
The Replacements / Hüsker Dü / Soul Asylum / The Suburbs / Hippo Campus / Babes in Toyland
“All the Minnesota music that was a catalyst for legends and the new music these legends have inspired.”
SMASH CUTS OF:
Doomtree ft. Dessa) / Kid Johnny Lange / Motion City Soundtrack / Atmosphere / Prof / Lizzo
“A place for emerging and unknown artists in every genere Polka, hip-hop, metal, country, jazz, Indigenous, experimental, classical, Tejano, electronic and every sound in between,
Minnesota’s musical diversity is on full display now and forever. “
SMASH CUTS OF:
Lesser known bands, musicians, venues, events, photos, music videos and other imagery.
“Recordings Music videos, films and art preserved curated
The Minnesota Music Archive is a space dedicated to preservation and discovery.
A place to expand boundaries for musicians and fans.”
WE CAN SHOW A WEBSITE & PHYSICAL MUSEUM STYLE EXIBIT (even if its only a future goal)
“ The Minnesota Music Archive is a promise to all Minnesota artists that their work will matter for all time.
Our work is underway, but there is so much more to do We need your help:
Either as a volunteer or donor. Help preserve our history, our community and imprint your legacy on the Minnesota Music Archive.”